Hundreds of millions in revenue from online shoe business on Shopee
In recent years, selling shoes on Shopee has become a trend. With nearly 6 years of presence in Vietnam, Shopee is a familiar online shopping e-commerce platform for millions of domestic consumers. Shopee is the means of connecting buyers and sellers, making online shoe business activities easy and convenient for both buyers and sellers.
So should you sell shoes on Shopee or not? If so, what is the implementation method to sell on this e-commerce platform? The answer will be revealed in the following sections.
Advantages of selling shoes on Shopee
Shopee's biggest advantage that makes a difference compared to other e-commerce platforms in Vietnam is the amount of traffic.
With an eye-catching, easy-to-see, easy-to-use interface, Shopee has made consumers feel comfortable and excited when experiencing. Thanks to that, the ability to reach customers of this e-commerce site is also higher.
Second, the procedure for registering to sell on Shopee is not too complicated, easy to do and does not take time to wait for approval. You just need to follow the steps of registering to sell, creating a booth, taking photos, entering a description, choosing the appropriate hashtag, entering the price, filling in the number of available products to start selling on Shopee.
The third advantage of Shopee is the detailed delivery process tracking feature that helps sellers conveniently track their orders, helping them sell more effectively on Shopee.
The fourth advantage of this e-commerce platform is the policies to support sellers. Shopee has partnered with a number of reputable shipping units with preferential policies, supporting customers with part of the cost thanks to free shipping codes. Therefore, customers will feel less money when shopping. Thereby increasing the rate of returning to buy. In addition, when selling on Shopee, sellers can create their own discount codes to stimulate users to buy their products.
Experience in selling shoes on Shopee
In this section, Thien Huong Shoes will reveal to you the "blood and bone" experiences so that you can sell on Shopee most effectively.
Choosing business products and sales strategies
Business items on Shopee are divided into 2 types: popular items and niche items.
- Popular items: These are fashion products, household items, toys, etc. This type of item is highly competitive in price because there are many competitors on the e-commerce platform. Therefore, to be able to trade popular items, you need a strong enough financial resource to import goods in large quantities and sell them at better prices than competitors. Although the profit is less than normal, with a large number of products sold every day, it is still acceptable.
- Niche items: As mentioned above, to trade popular items, you need a large amount of capital. This is really an obstacle for those new to the profession. Therefore, the optimal solution is to trade niche products. To sell shoes effectively on Shopee, you should choose products with lower demand, targeting a certain customer base so you don't need to stock a lot of goods.
Product image factor is very important
Besides price, image is the first information about the product that customers can access. A neat, eye-catching product photo with adequate lighting and sharp image quality will be very attractive to buyers. This is even more important for fashion products such as clothes and shoes. So don't hesitate to invest in exchange for beautiful photos!
Write SEO-standard product descriptions on Shopee
Usually, SEO-standard articles will be required on websites, not on e-commerce platforms like Shopee. Because the purpose of "SEO standards" is to optimize the website to increase traffic through Google search engines. However, due to the increasingly competitive market, to sell effectively on Shopee, in addition to investing in images, sellers also need to pay more attention to the product description.
The product description is where customers are provided with basic information about the product. For footwear, it is size, material, style, etc. Writing SEO-standard product descriptions helps your store become more professional and create sympathy with customers.
Reasonable product price
Price is the first information that customers want to know when clicking on your product. The general psychology of consumers when buying is to always want to buy at the best price. Therefore, you need to adjust the selling price reasonably to both make a profit and sell the product. The secret here is that you can refer to the general price level of the product on Shopee and consider increasing or decreasing the price accordingly.
Organizing promotional programs
Promotional programs are one of the classic strategies in business, whether it is traditional business or online business like today. Customer appreciation campaigns through discounts and gifts will stimulate customers' shopping needs. Thanks to that, you can attract customers to your booth.
However, promotional programs are only temporary marketing strategies, to retain customers, product quality is the deciding factor. Therefore, if abused for a long time, you may fall into a state of loss and loss of customers.
Impress customers through customer service
For those who do business, you must always work according to the motto "customer is king". When consulting on products, you must maintain a warm, friendly, enthusiastic, thoughtful attitude and be responsible to customers. When there is a delivery problem such as shoes losing shape, delivering the wrong model, etc., you must calmly handle it. At that time, put the customer's interests first, avoid offending them and resolve it in the most reasonable way.
Update product designs regularly
When doing business in fashion items, specifically shoes, you need to grasp the current fashion trends. Having new designs that keep up with the trend will be a great advantage to help your store increase its competitiveness on the Shopee e-commerce platform.
Strengthening the reputation of your store
Increasing the reputation of your store is essentially letting users know about your store. Currently, Shopee has a sharing feature, so you can completely share your products on your personal Facebook page for your friends to see.
And the most effective way is to rely on old customers. When your store has good service, quality products and reasonable prices, customers will automatically come back and also introduce new customers to you.
Types of fixed costs when selling on Shopee
To know how to sell on Shopee, you need to grasp information about the types of costs when selling.
Payment fee
Payment fee is applied to all shoe sellers on Shopee. This type of fee is the transaction fee applied to orders that have been successfully delivered or orders that have a refund or return request that has been accepted.
Fixed Fee
This is a mandatory commission fee for successful transactions of goods and services of the seller. This fee will not be applied to canceled orders or requests for returns or refunds.
The fixed fee will be calculated as follows:
For stores belonging to Shopee Mall: The fixed fee calculation formula will be equal to the total order value multiplied by a fixed percentage. And the fixed percentage will depend on the business category.
For stores not belonging to Shopee Mall: The fixed fee is 1% of the total order value (including VAT) successfully delivered.
Service fee
This fee will be applied to successfully delivered orders or orders with accepted return or refund requests. The service fee will be applied to all sellers participating in the free shipping program freeship extra and extra coin refund voucher.
Thien Huong Shoes - Reputable shoe wholesale factory
To sell effectively on Shopee, you need to have a source of cheap goods but still ensure quality. Understanding this mentality, Thien Huong Shoes has tried to produce high-quality high-end women's shoes at extremely competitive prices. At Thien Huong Shoes there are many different shoe models with diverse designs and styles.
Over the years, Thien Huong Shoes has always been a prestigious footwear manufacturer in the Vietnamese market. With a team of skilled and experienced workers and a modern equipment system that can produce large quantities to reduce product costs, Thien Huong Shoes will help you get the best profit when becoming a partner.
In recent years, selling shoes on Shopee has become a trend. With nearly 6 years of presence in Vietnam, Shopee is a familiar online shopping e-commerce platform for millions of domestic consumers. Shopee is the means of connecting buyers and sellers, making online shoe business activities easy and convenient for both buyers and sellers.
So should you sell shoes on Shopee or not? If so, what is the implementation method to sell on this e-commerce platform? The answer will be revealed in the following sections.
Advantages of selling shoes on Shopee
Shopee's biggest advantage that makes a difference compared to other e-commerce platforms in Vietnam is the amount of traffic.
With an eye-catching, easy-to-see, easy-to-use interface, Shopee has made consumers feel comfortable and excited when experiencing. Thanks to that, the ability to reach customers of this e-commerce site is also higher.
Second, the procedure for registering to sell on Shopee is not too complicated, easy to do and does not take time to wait for approval. You just need to follow the steps of registering to sell, creating a booth, taking photos, entering a description, choosing the appropriate hashtag, entering the price, filling in the number of available products to start selling on Shopee.
The third advantage of Shopee is the detailed delivery process tracking feature that helps sellers conveniently track their orders, helping them sell more effectively on Shopee.
The fourth advantage of this e-commerce platform is the policies to support sellers. Shopee has partnered with a number of reputable shipping units with preferential policies, supporting customers with part of the cost thanks to free shipping codes. Therefore, customers will feel less money when shopping. Thereby increasing the rate of returning to buy. In addition, when selling on Shopee, sellers can create their own discount codes to stimulate users to buy their products.
Experience in selling shoes on Shopee
In this section, Thien Huong Shoes will reveal to you the "blood and bone" experiences so that you can sell on Shopee most effectively.
Choosing business products and sales strategies
Business items on Shopee are divided into 2 types: popular items and niche items.
- Popular items: These are fashion products, household items, toys, etc. This type of item is highly competitive in price because there are many competitors on the e-commerce platform. Therefore, to be able to trade popular items, you need a strong enough financial resource to import goods in large quantities and sell them at better prices than competitors. Although the profit is less than normal, with a large number of products sold every day, it is still acceptable.
- Niche items: As mentioned above, to trade popular items, you need a large amount of capital. This is really an obstacle for those new to the profession. Therefore, the optimal solution is to trade niche products. To sell shoes effectively on Shopee, you should choose products with lower demand, targeting a certain customer base so you don't need to stock a lot of goods.
Product image factor is very important
Besides price, image is the first information about the product that customers can access. A neat, eye-catching product photo with adequate lighting and sharp image quality will be very attractive to buyers. This is even more important for fashion products such as clothes and shoes. So don't hesitate to invest in exchange for beautiful photos!
Write SEO-standard product descriptions on Shopee
Usually, SEO-standard articles will be required on websites, not on e-commerce platforms like Shopee. Because the purpose of "SEO standards" is to optimize the website to increase traffic through Google search engines. However, due to the increasingly competitive market, to sell effectively on Shopee, in addition to investing in images, sellers also need to pay more attention to the product description.
The product description is where customers are provided with basic information about the product. For footwear, it is size, material, style, etc. Writing SEO-standard product descriptions helps your store become more professional and create sympathy with customers.
Reasonable product price
Price is the first information that customers want to know when clicking on your product. The general psychology of consumers when buying is to always want to buy at the best price. Therefore, you need to adjust the selling price reasonably to both make a profit and sell the product. The secret here is that you can refer to the general price level of the product on Shopee and consider increasing or decreasing the price accordingly.
Organizing promotional programs
Promotional programs are one of the classic strategies in business, whether it is traditional business or online business like today. Customer appreciation campaigns through discounts and gifts will stimulate customers' shopping needs. Thanks to that, you can attract customers to your booth.
However, promotional programs are only temporary marketing strategies, to retain customers, product quality is the deciding factor. Therefore, if abused for a long time, you may fall into a state of loss and loss of customers.
Impress customers through customer service
For those who do business, you must always work according to the motto "customer is king". When consulting on products, you must maintain a warm, friendly, enthusiastic, thoughtful attitude and be responsible to customers. When there is a delivery problem such as shoes losing shape, delivering the wrong model, etc., you must calmly handle it. At that time, put the customer's interests first, avoid offending them and resolve it in the most reasonable way.
Update product designs regularly
When doing business in fashion items, specifically shoes, you need to grasp the current fashion trends. Having new designs that keep up with the trend will be a great advantage to help your store increase its competitiveness on the Shopee e-commerce platform.
Strengthening the reputation of your store
Increasing the reputation of your store is essentially letting users know about your store. Currently, Shopee has a sharing feature, so you can completely share your products on your personal Facebook page for your friends to see.
And the most effective way is to rely on old customers. When your store has good service, quality products and reasonable prices, customers will automatically come back and also introduce new customers to you.
Types of fixed costs when selling on Shopee
To know how to sell on Shopee, you need to grasp information about the types of costs when selling.
Payment fee
Payment fee is applied to all shoe sellers on Shopee. This type of fee is the transaction fee applied to orders that have been successfully delivered or orders that have a refund or return request that has been accepted.
Fixed Fee
This is a mandatory commission fee for successful transactions of goods and services of the seller. This fee will not be applied to canceled orders or requests for returns or refunds.
The fixed fee will be calculated as follows:
For stores belonging to Shopee Mall: The fixed fee calculation formula will be equal to the total order value multiplied by a fixed percentage. And the fixed percentage will depend on the business category.
For stores not belonging to Shopee Mall: The fixed fee is 1% of the total order value (including VAT) successfully delivered.
Service fee
This fee will be applied to successfully delivered orders or orders with accepted return or refund requests. The service fee will be applied to all sellers participating in the free shipping program freeship extra and extra coin refund voucher.
Thien Huong Shoes - Reputable shoe wholesale factory
To sell effectively on Shopee, you need to have a source of cheap goods but still ensure quality. Understanding this mentality, Thien Huong Shoes has tried to produce high-quality high-end women's shoes at extremely competitive prices. At Thien Huong Shoes there are many different shoe models with diverse designs and styles.
Over the years, Thien Huong Shoes has always been a prestigious footwear manufacturer in the Vietnamese market. With a team of skilled and experienced workers and a modern equipment system that can produce large quantities to reduce product costs, Thien Huong Shoes will help you get the best profit when becoming a partner.
